Introduction

This department was established in 1994 admitting full time two-year technical college students.  The year 2000 saw the addition of a full time four year program, a master’s program and a research institute were established in 2001.  The current classes open for enrollment: 2 classes in the full time 4 year technical college program, 1 class in the continuing education department, 1 postgraduate class.  The long term development of this department adheres to the requirements of fostering professional managerial talent for industrial and government organizations in Taiwan.  In addition, this department enhances the standard of business management research in southern Taiwan. 

Goals and Characteristics

From 1994 until today, this department has been committed to cultivating the building of students’ academic theory and practical industrial experience to prepare students with the knowledge and abilities they will need in the workplace. 

The trend towards globalization has caused the contemporary management environment to face major challenges such as: (1) fierce global business competition (2) the impact of the great leap forward in information technologies (3) the introduction of innovative concepts.  In order to surmount the preceding 3 challenges, cultivate students’ competitive advantage, and meet the educational goals of this university and school of management, while considering resource conditions such as the geographical and environmental characteristics of this institution, this department focuses on cultivating SME development and transformational needs (especially local businesses in the greater Kaohisung-Pingtung region) and 3I talent in both humanities and workplace ethics: International Vision, Information, and Innovation.

Faculty and Specialty

There are currently 10 full-time academic staff at our department. Our teaching staff not only have professional knowledge, a big portoin of them also have industry practice experiences. We are striving to recruit more professional staff in the future.

許文西

Wen-Hsi Lydia Hsu

許文西

Wen-Hsi Lydia Hsu

Professor

Wen-Hsi Lydia Hsu

Financial Accounting, Corporate Governance, Cost Accounting, Managerial Accounting, Financial Statement Analysi
張宮熊

Kung-Hsiung Chang / Alex

張宮熊

Kung-Hsiung Chang / Alex

Professor

Kung-Hsiung Chang / Alex

Finance, Investment, Investment Psychology, Game Theory, Recreation Industry Management
林鉦棽

Cheng-Chen Lin

林鉦棽

Cheng-Chen Lin

Professor

Cheng-Chen Lin

Human Resource management, Oraganizational Behavior, Research Method
廖世義

Shu-Yi Liaw

廖世義

Shu-Yi Liaw

Professor

Shu-Yi Liaw

Electronic Commerce, Internet Marketing, Service Marketing, Industry Analysis
賴鳳儀

Fong-Yi Lai

賴鳳儀

Fong-Yi Lai

Professor

Fong-Yi Lai

Service emotion, Sport Marketing and Management, Event Management, Culture and Consumption
沈慶龍

Ching-Lung Shen

沈慶龍

Ching-Lung Shen

Professor

Ching-Lung Shen

Knowledge Management, Strategy Management, Marketing Management
蔡展維

Chan-Wei Tsai / Daniel

蔡展維

Chan-Wei Tsai / Daniel

Associate Professor

Chan-Wei Tsai / Daniel

Strategic Management, Organization Theory, Brand Strategy
陳佳誼

Chia-Yi Chen

陳佳誼

Chia-Yi Chen

Associate Professor

Chia-Yi Chen

Service Marketing, Consumer Behavior, International Marketing, Innovation Management
趙雨潔

Yu-Chieh Chao

趙雨潔

Yu-Chieh Chao

Associate Professor

Yu-Chieh Chao

Strategic Management, International Business Administration, Industry and Competitive Analysis, Organization Theory, Mergers & Acquisitions and Strategic Alliances
郭素蕙

Su-Hui Kuo

郭素蕙

Su-Hui Kuo

Assistant Professor

Su-Hui Kuo

Consumer Behavior and Psychology、Marketing Management、Sensory Marketing、Digital Marketing

Research and Extension

The faculty members and students of the department have conducted a number of academic and practical research projects, research areas including consumer behavior, organizational behavior, service marketing and management, production and quality management, finance, and operational information. The faculty members of the department have continuously received several national level research grants as well as industry corporation research grants. Results of the research projects have been recognized by several academic awards and competitions.

In terms of extension services, a number of on-campus credit courses are offered by demand. We also provide tailor made specialty consultations and training courses for specific corporation needs. The department endeavor to integrate and organize its resources to provide comprehensive services for private and public sectors.

Facilities

The department’s courses mostly take place at purpose-built e-classrooms.  Each e-classroom is equipped with e-podium, projector, computer, and wireless internet. Including General Classroom, Marketing Planning Room, Industrial corporation Room, Finance & Corporate Governance Room, Case Study Room and Research Method Room ,and etc.

Job Opportunity

The majority of our graduates work in management-related positions, primarily in high tech, logistic and financial industries.  We have implemented a systematic approach on students’ career counseling, which includes the following:

• A close partnership with local firms to ensure academic theories and real-world practices are well linked. Assisting students obtain certified professional licenses to increase advantage in job market.

• The BA Alumni website is established to encourage communications between our students and alumni.

• Employement-related courses and lectures are offered, such as business etiquette, job hunting skills, pre-job training, resume writing, make-up and styling, interview skills. Job fair or job-match meeting with  prospective employers on campus are occassionally arranged.