Introduction
This department was established in 1994 admitting full time two-year technical college students. The year 2000 saw the addition of a full time four year program, a master’s program and a research institute were established in 2001. The current classes open for enrollment: 2 classes in the full time 4 year technical college program, 1 class in the continuing education department, 1 postgraduate class. The long term development of this department adheres to the requirements of fostering professional managerial talent for industrial and government organizations in Taiwan. In addition, this department enhances the standard of business management research in southern Taiwan.
Goals and Characteristics
From 1994 until today, this department has been committed to cultivating the building of students’ academic theory and practical industrial experience to prepare students with the knowledge and abilities they will need in the workplace.
The trend towards globalization has caused the contemporary management environment to face major challenges such as: (1) fierce global business competition (2) the impact of the great leap forward in information technologies (3) the introduction of innovative concepts. In order to surmount the preceding 3 challenges, cultivate students’ competitive advantage, and meet the educational goals of this university and school of management, while considering resource conditions such as the geographical and environmental characteristics of this institution, this department focuses on cultivating SME development and transformational needs (especially local businesses in the greater Kaohisung-Pingtung region) and 3I talent in both humanities and workplace ethics: International Vision, Information, and Innovation.
Faculty and Specialty
There are currently 10 full-time academic staff at our department. Our teaching staff not only have professional knowledge, a big portoin of them also have industry practice experiences. We are striving to recruit more professional staff in the future.
Wen-Hsi Lydia Hsu
Wen-Hsi Lydia Hsu
Professor
Wen-Hsi Lydia Hsu
Financial Accounting, Corporate Governance, Cost Accounting, Managerial Accounting, Financial Statement Analysi
Kung-Hsiung Chang / Alex
Kung-Hsiung Chang / Alex
Professor
Kung-Hsiung Chang / Alex
Finance, Investment, Investment Psychology, Game Theory, Recreation Industry Management
Cheng-Chen Lin
Cheng-Chen Lin
Professor
Cheng-Chen Lin
Human Resource management, Oraganizational Behavior, Research Method
Shu-Yi Liaw
Shu-Yi Liaw
Professor
Shu-Yi Liaw
Electronic Commerce, Internet Marketing, Service Marketing, Industry Analysis
Fong-Yi Lai
Fong-Yi Lai
Professor
Fong-Yi Lai
Service emotion, Sport Marketing and Management, Event Management, Culture and Consumption
Ching-Lung Shen
Ching-Lung Shen
Professor
Ching-Lung Shen
Knowledge Management, Strategy Management, Marketing Management
Chan-Wei Tsai / Daniel
Chan-Wei Tsai / Daniel
Associate Professor
Chan-Wei Tsai / Daniel
Strategic Management, Organization Theory, Brand Strategy
Chia-Yi Chen
Chia-Yi Chen
Associate Professor
Chia-Yi Chen
Service Marketing, Consumer Behavior, International Marketing, Innovation Management
Yu-Chieh Chao
Yu-Chieh Chao
Associate Professor
Yu-Chieh Chao
Strategic Management, International Business Administration, Industry and Competitive Analysis, Organization Theory, Mergers & Acquisitions and Strategic Alliances
Su-Hui Kuo
Su-Hui Kuo
Assistant Professor
Su-Hui Kuo
Consumer Behavior and Psychology、Marketing Management、Sensory Marketing、Digital Marketing
Research and Extension
The faculty members and students of the department have conducted a number of academic and practical research projects, research areas including consumer behavior, organizational behavior, service marketing and management, production and quality management, finance, and operational information. The faculty members of the department have continuously received several national level research grants as well as industry corporation research grants. Results of the research projects have been recognized by several academic awards and competitions.
In terms of extension services, a number of on-campus credit courses are offered by demand. We also provide tailor made specialty consultations and training courses for specific corporation needs. The department endeavor to integrate and organize its resources to provide comprehensive services for private and public sectors.
Facilities
The department’s courses mostly take place at purpose-built e-classrooms. Each e-classroom is equipped with e-podium, projector, computer, and wireless internet. Including General Classroom, Marketing Planning Room, Industrial corporation Room, Finance & Corporate Governance Room, Case Study Room and Research Method Room ,and etc.
Job Opportunity
The majority of our graduates work in management-related positions, primarily in high tech, logistic and financial industries. We have implemented a systematic approach on students’ career counseling, which includes the following:
• A close partnership with local firms to ensure academic theories and real-world practices are well linked. Assisting students obtain certified professional licenses to increase advantage in job market.
• The BA Alumni website is established to encourage communications between our students and alumni.
• Employement-related courses and lectures are offered, such as business etiquette, job hunting skills, pre-job training, resume writing, make-up and styling, interview skills. Job fair or job-match meeting with prospective employers on campus are occassionally arranged.